VIRAL HOOKS

Make it your own. The goal is to stop the scroll, create curiosity, and give parents a reason to keep watching.

Curiosity / Education

• “I thought I wanted glass bottles until I learned what PPSU was.”
• “Why did nobody explain PPSU to me before I bought baby bottles?”
• “There’s actually a reason Hegen bottles are shaped like this.”
• “This bottle isn’t shaped differently just to look cute.”
• “This is why the nipple is off-center.”
• “The anti-colic feature is actually hidden right here.”

Problem → Solution

• “This bottle system just made my life 10x easier.”
• “Pump. Store. Feed. Same container.”
• “I was transferring breast milk way more than I needed to.”
• “One-handed close baby bottles should honestly be the standard.”
• “The baby bottle that made me question why bottles still screw on.”
• “Parents who pump will understand why this matters.”

Parent / Lifestyle

• “One baby bottle detail I didn’t know mattered until I became a parent.”
• “Things I wish someone explained before I built my baby registry.”
• “This is what finally made me understand the Hegen hype.”
• “POV: you finally find baby products designed around real parent routines.”
• “Products that actually survive the newborn trenches.”

---

KEY MESSAGES

No script. Choose what genuinely stands out to you and tell the story naturally.

ONE VIDEO = ONE STORY

Don’t try to fit every Hegen feature into one video. Choose the feature or benefit that matters most to you, show it in action, and explain why it makes your routine better.

---

WHY PPSU?

Hegen bottles are made from premium PPSU — a lightweight, highly durable material designed to withstand the demands of everyday feeding.

PPSU is naturally amber-colored and can withstand temperatures from -20°C to 180°C, making it suitable for freezing, warming and repeated sterilization. It is also free from BPA, BPS and phthalates.

Great angle: Glass vs. PPSU. PPSU provides many of the practical qualities parents want from glass, while being lighter and shatter-resistant.

Try:
“I thought I wanted glass bottles until I learned what PPSU was.”

---

PRESS-TO-CLOSE, TWIST-TO-OPEN™

No more traditional screw-top bottle closure.

Hegen’s patented Press-to-Close, Twist-to-Open™ (PCTO™) design lets you simply press the lid into place to close and twist to open.

It can be operated with one hand — especially useful when you’re holding a baby, pumping or multitasking.

Show it: Hold your baby or something in one arm and close the bottle with your free hand.

Try:
“Why don’t all baby bottles close like this?”

---

PUMP → STORE → FEED

One container. Multiple uses.

Hegen is designed to reduce the need to transfer milk between different containers. With compatible attachments, parents can pump directly into the container, store milk and then feed from the same container.

Fewer transfers. Fewer dishes. Less chance of wasting precious milk.

Show it: Demonstrate how the same container changes functions rather than simply talking about it.

Try:
“Parents who pump will understand why this matters.”

---

SHAPED DIFFERENTLY FOR A REASON

Hegen’s distinctive design isn't just about aesthetics.

The soft, elliptical nipple is designed to support natural latch, while its off-center design supports an upright feeding position. A built-in anti-colic vent helps minimize excessive air intake during feeding.

The bottle itself is designed to be comfortable for both parents and little hands to hold.

Try:
“There’s actually a reason Hegen bottles look like this.”

---

BUILT-IN ANTI-COLIC VENT

Air entering a bottle during feeding can contribute to baby swallowing excess air.

Hegen incorporates an anti-colic air vent into the nipple to allow air into the bottle while milk flows out, helping minimize excessive air intake during feeding.

Show it: Get close to the nipple and actually point out where the vent is.

Try:
“The anti-colic feature is actually hidden right here.”

---

ONE SYSTEM THAT GROWS WITH BABY

The container doesn't have to become useless when bottle feeding ends.

By changing the top or attachment, Hegen containers can transition into different uses as your child grows — including drinking, snack and food-storage applications.

That means parents can continue using the containers long after the newborn stage.

Try:
“These aren't bottles you're done with when your baby is done bottle-feeding.”

---

EASY TO CLEAN

Because nobody needs more complicated dishes.

Hegen's wide opening and smooth interior are designed to make bottles easier to access and clean.

The wide opening also makes filling and transferring contents easier.

Try:
“The baby bottle feature nobody talks about enough: how easy it is to clean.”

---

CONTENT THAT PERFORMS

The strongest Hegen content should show, not just tell.

Instead of listing features, build your video around a real moment: feeding your baby, pumping, prepping bottles, washing bottles, packing a diaper bag or explaining something you genuinely didn't know before trying Hegen.

Authentic reactions, comparisons, demonstrations and parent-to-parent education are encouraged.

Think TikTok, not commercial.

Talk like you're telling another parent about something you discovered — not reading an ad.

And most importantly: your experience is the content. Use the talking points as inspiration, not a script.